seo services

SEO - Search Engine Optimization

What's it all about?

SEO is an abbreviation for the term Search Engine Optimization. SEO is the science of website ranking. It's about getting your site featured prominently in the leading search engines so that your potential customers can gain access to your products and services.

Online Shopping Increases SalesThe aim of any SEO work is to gain high rankings in search engines like Google. Through the use of specific techniques and online processes it is possible to attract the attention of the search engines and make them look so favourably on your site that they give it top rankings in their SERPs (search engine results placements).

SEO is a game changer for any business because the closer you are to the top of the SERPs the more internet traffic (website visitors) you will get. In the online world more traffic equals more sales!

Woking with the Search Engines

Although all the major search engines have their own criteria for determining which sites should go to the top of their listings they all hold the same premise as to why a website should go to the top of their listings.

You see search engines are really just huge popularity contests. The more popular a website appears to be to the search engines the higher it will rank in the SERPs.

The whole aim of SEO is therefore to make your site look popular to the search engines. Obviously there are ways to do this correctly and ways to do it incorrectly. We all know how uncomfortable it feels to be around someone who tries too hard to be liked. They rarely get noticed and are often just pitied.

Likewise, if you try too hard to get your website noticed by the search engines you can get a penalty. SEO is more of an art from that a science and doing it right takes practise, patience and know-how.

Is SEO Right for Your Business?

Every year billions of dollars are spent online. In every country in the world traditional business models are having to be altered and refined in order to accommodate for the digital age in which we are now living.

The truth is that the internet is here to stay and it is fast becoming the first place people look for answers to their queries and solutions to their problems. Ask yourself the following questions:

SEO results
  • When was the last time you looked in the Yellow Pages or other paper advertising medium for a product or service you required?

  • When was the last time you visited a library first to get information you needed?

  • When was the last time you went looking for the local paper to find out about news that had literally just occurred?

Now ask yourself ..... when was the last time you went on the internet for those things?

If you are like me, and the vast majority of other people, you will have long abandoned the age old ways of getting the products, information or solutions you require and instead you will initially turn to the internet for them or at least for information about them.

Search Engine OptimizationOf course the internet is still young, a baby in the true sense of the word, it has not matured yet and therefore many times it is still necessary to go down alternative and traditional routes to find what you are looking for. But, the truth is almost everyone looks on the internet first and eventually almost all business transactions will be handled first and foremost through this medium.

If you and I use the internet as our first "port of call" then you can bet that your customers are doing the same! You can also bet that your competitors are either aware of this now or soon will be. Do you think they will stand on the sidelines and wait to see if this "Internet thing" is a passing phase?

How Long to See Results from SEO?

Search Engine Optimization is a very specialised skill. It requires planning and intricate strategies to ensure optimum results. SEO is a long-term strategy for, not just, improving your online presence but also for opening up new revenue streams for your company.

Gaining top rankings in the search engines is a process that is individual to every website and every search phrase that they are targeting. Some search phrases are easier to rank than others.

Having said that in almost every case a website owner can start to see major movements in website rankings within 1 – 3 months and for most search phrases a number 1 Google spot can be attained from 3 – 6 months depending on how competitive the search phrase is and how many searches it gets monthly.

What SEO Services Do We Offer?

At McGrath Enterprise we offer innovative and unique SEO services that are second to none. We work with each of our clients on a one-to-one basis to ensure we help them increase their revenue by increasing their online exposure. We do not just rank a client's website for a lot of useless keyword phrases like the majority of other SEO companies!

For more information visit our SEO Services page or request a quote for our services.